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Giving Without Expectation
(A Source of Endless Referrals)



Photo of Bob Burg Bob Burg, Guest Author

The typical question most salespeople ask themselves before giving someone a referral, or doing any type of kindness is, "If I do this for him, what will he do for me?" Instead, see how much you can give without expecting anything in return.

Why? Because, as speaker and author, Jim Pancero (www.Pancero.com) says, "You cannot give yourself away." In other words, long before you've expended your resources, much, much more will already have come back to you.

Directly from everyone you've helped? Certainly not. But bounty will come from three sources (Of course it's all ultimately from One Source, but you know what I mean);

#1 in direct referrals from some of those to whom you have given referrals.

#2 in referrals from the referrals that you received from #1. And. . .

#3 in the general population that hears about you from those whose lives you somehow touch. I love how my friend, the noted business coach and networking authority, Leni Chauvin (www.SuperStarNetworking.com) describes it (I'm paraphrasing here - Leni says it beter): "You'll soon be the one others call to ask for advice. They'll tell you that "Mary told me you'd know where to. . . "

Once that starts happening, the momentum is with you. Referrals will gush from the fountain of prosperity. The best part is that you did it through giving first and teaching (by example) others how to do the same.

Copyright © - Bob Burg - Reprinted with permission. Bob Burg (www.Burg.com) is author of Endless Referrals: Network Your Everyday Contacts into Sales, Winning Without Intimidation and The Success Formula.

Click on a book title link to place an order

Endless Referrals: Network Your Everyday Contacts into Sales - Bob Burg - This book will show you how to network to advance your career, set up win-win cross promotions, start your own formal networking associations, even soup up customer service. This powerful guide shares carefully cultivated secrets on networking anywhere, utilizing the telephone, following up, and communicating one-on-one.

Larry's Review: My friend, Bob Burg, is a Master Networker! Follow his guidelines to complete business and personal success. Highly Recommended!
Endless Referrals

The Go Giver The Go-Giver: A Little Story About a Powerful Business Idea - Bob Burg - This modern-day business parable, a quick read in the spirit of The Greatest Salesman in the World and The One Minute Manager, should do well with eager corporate-ladder climbers, who may at first be confused by its focus: on putting the other guy first - be it a colleague, competitor, customer, friend or family member.

Larry's Review: Here is another great book by Bob Burg that should be on every networker's book shelf. Highly Recommended!

  If you would like to talk one-on-one with Larry James about relationship issues related to this article, you are invited to arrange for a private coaching session by telephone. Go to Networking Coaching for specific details.

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Networking is. . . using your creative talents to help others achieve their goals as you cultivate a network of people strategically positioned to support you in your goals. . . expecting nothing in return!  -  Larry James

To order the "Ten Commitments of Networking," click here.
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What's New?

12/15/07
Read "rave" reviews for "Ten Commitments of Networking." Click here!

3/1/07:  Networking is in the News! Carol Wissmann interviews Larry James for the Arizona Business Gazette. Read the story here!

7/31/06 The "Ten Commitments of Networking" is now being published internationally. Foreign rights have been licensed to India, Korea, Poland, Malaysia, Singapore, Brunei, Thailand, Indonesia, Philippines & Vietnam.

7/25/06 FREE Networking Newsletter - Larry James has formed an alliance with "The National Networker." For a FREE Subscription, click here!

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